Health and product warnings
Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste.Colgate Advanced Whitening Purple Toothpaste is made with colour correcting technology for whiter teeth in 7 days*!
Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste.
- Colour correcting technology
- Whiter teeth in 7 days*
- Gentle for daily use
- Freshens breath
- Daily anticavity protection
Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free.
Boxed Contents: 1 x Purple Toothpaste
Size: 120g
Made in a recyclable tube and carton. Remove cap before recycling.
*helps to reduce surface stains when brushing twice daily
WHITER TEETH IN 7 DAYS: Use Colgate Advanced Whitening purple toothpaste for whiter teeth in 7 days, when brushing twice daily, help to reduce surface stains.
PURPLE COLOUR CORRECTING TECHNOLOGY: helps to neutralise the yellow tones in your teeth for a brighter smile.
STAIN PROTECTION: Formula helps to prevent new stains.
CAVITY PROTECTION: daily anticavity protection.
DAILY USE: The colour corrector whitening toothpaste is safe for daily use
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, Hydroxypropyl Methylcellulose, CI 73360, CI 74160.
Store below 30C
Information provided on this page is supplied to assist our customers to select suitable products. However, products and their ingredients are liable to change at short notice, which may affect nutritional, country of origin, ingredient and allergen information. Therefore, you should always check product labels before consuming. If you require specific information to assist in your purchasing decision, we recommend that you make further enquiries of the manufacturer (see contact details on the packaging) or contact us on 0800 404040.