MENU
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.
Up to 9 weeks of fade-defying colour
Luminous colour full of reflects
100% grey coverage
No drip oil in gel formula
Enriched with a UV filter and Vitamin E
1263171 C COLOUR GEL: AQUA / WATER PEG-4 RAPESEEDAMIDE ALCOHOL DENAT. DECETH-3 PROPYLENE GLYCOL AMMONIUM HYDROXIDE LAURETH-5 CARBOXYLIC ACID DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLO XAMER 3 3 8 O L E Y L A LCOHO L m- AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2-AMINO-3-HYDROXYPYRIDINE HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL HYDROXYBENZOMORPHOLINE AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL p-PHENYLENEDIAMINE TETRASODIUM GLUTAMATE DIACETATE OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE CITRIC ACID ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCL PARFUM / FRAGRANCE. (F.I.L. C202321/2)1190015 DEVELOPER CREAM: AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C232981/1)1217043 A SHINE PROTECT CONDITIONER: A Q U A / WAT E R CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM / FRAGRANCE. (F.I.L. C232981/1)Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
Information provided on this page is supplied to assist our customers to select suitable products. However, products and their ingredients are liable to change at short notice, which may affect nutritional, country of origin, ingredient and allergen information. Therefore, you should always check product labels before consuming. If you require specific information to assist in your purchasing decision, we recommend that you make further enquiries of the manufacturer (see contact details on the packaging) or contact us on 0800 404040.