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Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Silver Grey was inspired by the cold, trendy and magnetic silver night life in Soho. Create your own look with this vivid Silver Grey colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
High impact vivid colours
Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Available in 7 high impact, bold fashion colours.
1241793- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL m-AMINOPHENOL 4-CHLORORESORCINOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE 2-METHYLRESORCINOL 1-NAPHTHOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE EDTA TETRASODIUM EDTA ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCL PARFUM FRAGRANCE.(F.I.L. Z2817091).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CET
Information provided on this page is supplied to assist our customers to select suitable products. However, products and their ingredients are liable to change at short notice, which may affect nutritional, country of origin, ingredient and allergen information. Therefore, you should always check product labels before consuming. If you require specific information to assist in your purchasing decision, we recommend that you make further enquiries of the manufacturer (see contact details on the packaging) or contact us on 0800 404040.