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Dare to colour with L'Oréal Paris Préférence!
L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness. **Instrumental test
Lightens up to 8 levels
No ammonia for a pleasant smell
Brass-defying conditioner protects against yellow tones
Leaves hair soft to the touch
Conditioner lasts up to 8 weeks
1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE SODIUM SILICATE AMMONIUM PERSULFATE KAOLIN SODIUM PERSULFATE CI 77891 / TITANIUM DIOXIDE SODIUM LAURYL SULFATE SILICA NANO / SILICA HYDROGENATED POLYDECENE EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRME: AQUA / WATER CETEARYL ALCOHOL PROPYLENE GLYCOL ETHANOLAMINE DECETH-3 LAURETH-12 AMMONIUM HYDROXIDE OLETH-30 LAURIC ACID GLYCOL DISTEARATE POLYQUATERNIUM-22 SILICA DIMETHYL SILYLATE NANO / SILICA DIMETHYL SILYLATE CARBOMER EDTA PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRME: AQUA /WATER PARAFFINUM LIQUIDUM/MINERAL OIL HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM CETEARYL SULFATE SODIUM SALICYLATE SODIUM SULFATE PEG-40 HYDROGENATED CASTOR OIL PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ESTERS CI 60730 / ACID VIOLET 43 CI 45100 / ACID RED 52 COCOS NUCIFERA OIL / COCONUT OIL SODIUM HYDROXIDE PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE LINALOOL BENZYL SALICYLATE BENZYL ALCOHOL AMODIMETHICONE ISOPROPYL ALCOHOL ALPHA-ISOMETHYL IONONE CITRIC ACID CITRONELLOL CETRIMONIUM CHLORIDE COUMARIN HEXYL CINNAMAL AMYL CINNAMAL PARFUM / FRAGRANCE. (F.I.L. C254891/1).Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Information provided on this page is supplied to assist our customers to select suitable products. However, products and their ingredients are liable to change at short notice, which may affect nutritional, country of origin, ingredient and allergen information. Therefore, you should always check product labels before consuming. If you require specific information to assist in your purchasing decision, we recommend that you make further enquiries of the manufacturer (see contact details on the packaging) or contact us on 0800 404040.